WHSmith Case Study

OLAP Report Case Study: WHSmith

Author: Rod Newing Released: 2003 Pages: 9 Single User Price: $195 USD A classic retail sales analysis application rolled out to thousands of users across the organization. UK retail group, WH Smith, has implemented a MicroStrategy-based solution that has brought new insights into sales performance, particularly the profitability of specific product lines. This has enabled the company to focus its activities across its stores on products that played a central part in raising the group's performance. Find out how WH Smith selected MicrStrategy from a short list that included Business Objects and Cognos and how web-implementation and scalability, among other criteria, helped the company to reach its decision. The case study shows how the availability of performance reports on comparative store performance has helped managers to identify opportunities for improving retailing strategies. From a position of information-poverty, managers now have access to a wide range of performance data that they can interrogate and use themselves. Discover the lessons that WH Smith learnt in achieving its ROI target - especially the importance of training, senior management sponsorship and the need to actively manage benefits.

Contents: Background The challenge The solution Proof of concept Implementation Full roll-out In use Store manager Lessons learned Exception reporting Benefits The future Conclusion Learning points Ask a question about this product? Other customers also purchased: MicroStrategy Review Business Objects Review Excel add-ins for Analysis Services Email a colleague about this product

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